DATA / INSIGHT ANALYSIS

The process of evaluating data using analytical and logical reasoning to examine each component of the data provided. This form of analysis is just one of the many steps that must be completed when conducting a research experiment. Data from various sources is gathered, reviewed, and then analyzed to form some sort of finding or conclusion. There are a variety of specific data analysis method, some of which include data mining, text analytics, business intelligence, and data visualizations.

Knowing how to properly handle the data analysis will allow you to get the most from your data and make the right decisions.

Collecting and Analyzing Data

Collecting data basically means collecting information. However, just collecting data is not enough. For example, in the case of conducting an observation, you have to actually observe what you are doing at the right time in order to record your observations appropriately and usefully.

Depending on the kind of information you're collecting, recording and organising data can take many different forms. How you are going to use this data is very important when collecting it. In other words the way you collect your data should relate to how you’re planning to analyze and use it. No matter how you plan to use this data, it is essential that you record it at the same time as you are collecting it, so that nothing gets lost and the memory doesn't fade.

We at SolidRock Digital Technologies, we are experts in collecting and recording data. Our highly experienced data analysis team will work with you all the way to gather all the data that is needed and to record them so that we can use them in the appropriate manner for your business needs.

Data to Insight

First, let’s define what an insight is. According to Vriens and Verhulst, a business insight is:

A thought, fact, combination of facts, data and/or analysis of data that induces meaning and furthers understanding of a situation or issue that has the potential of benefiting the business or re-directing the thinking about that situation or issue which then in turn has the potential of benefiting the business.

Organisations around the world are collecting more data than ever. They are talking about big data, data science, business intelligence, analytics, data mining and data visualisation, and there’s an urgent need for people with the data skills to understand, interpret and communicate this information.

It’s all about using statistical data to predict behaviours and extract insights about the real world. From businesses, governments and service organisations to researchers, data has become everybody’s business.

It is our mission to help you and your business grow. We will do out utmost best to provide you the best service we can possible offer.